Beth Chappell
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Now Senior Manager, Product Design at Articulate. Leads the AI Creator design teams. Working remotely out of Colorado.

I help people, products, and organizations grow on purpose.

I’m a product design leader shaping product direction, AI-enabled ways of working, and the judgment behind high stakes decisions. I lead Articulate’s AI design org, building intelligent learning experiences used at scale. Previously, I led UX at WHOOP through major organizational change and 110% growth in daily active users.

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Beth Chappell, black and white portrait
Earlier work

At IBM and Dell, I learned to make high‑stakes enterprise decisions feel human.

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  • A laptop and phone showing Your Career at IBM rating expertise in a skill
    2019 – 2021

    Realizing Your Career at IBM

    Design lead and product owner for an HR product fostering internal career mobility. Grew it from funding pitch decks to $1.2 million in MVP funding and 70% of the global IBM workforce onboarded by 2021.

  • Screens from IBM’s talent acquisition platform
    2017 – 2019

    Applying Agile to hiring

    Led the MVP launches of IBM’s AgileTA suite: three products for recruitment, including Watson AI candidate-to-job matching. Two Brandon Hall Excellence Awards, December 2019.

  • A phone showing Select for IBM rating a candidate on one interview dimension
    2017 – 2019

    Reducing bias in interviewing

    Select for IBM: science-backed interview plans for hiring teams, with an experimental lens on how technology can mediate fair decision-making. First MVP with intensive usability testing.

  • 2015 – 2017

    CloudIQ at Dell

    Launched and scaled the MVP as solo designer for cloud-based monitoring of data-center storage. Onboarding for up to 1,000 systems at once in three minutes; still sold today.

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